Digital Transformation
& Audience Growth
With Thinking the Unthinkable
The Challenge
Thinking the Unthinkable (TtU) needed a complete digital transformation to better engage its audience, amplify thought leadership, and position itself as a leading voice in sustainability, leadership, and innovation. Their online presence was underdeveloped, with low website traffic (145 users/month), minimal social engagement (300 impressions/month), and no structured content strategy. They also wanted to launch a podcast to extend their reach.
Solution:
-
Content Strategy Development
Implemented a structured content plan, including articles, video content, and leadership insights, to drive engagement and SEO performance.
-
New Website Build
Designed and launched a fully optimized website, improving user experience and content accessibility.
-
Video & Social Media Campaigns:
Produced compelling video content and executed a targeted social media strategy, dramatically increasing audience reach and engagement.
-
Podcast Launch
Successfully launched the Thinking the Unthinkable podcast on Spotify and Apple Music, expanding the brand's thought leadership across new digital platforms.
Results
✅ Website traffic increased by 590% after launch
✅ Social media engagement grew by 1,567% in 2 months
✅ Podcast successfully launched, establishing a new audience engagement channel.
✅ Enhanced brand visibility and credibility, positioning TtU as a leader in leadership and sustainability discourse.
Lets get to work
Lets talk about what you need, where I can help, and the next step in your journey.
