Scalable Growth Through
Strategic Partnerships
Kindred for Business
Growth Strategy & Marketing Leadership
The Challenge:
Kindred for Business needed a scalable marketing strategy to drive user acquisition while aligning with its sustainability mission. They required partnerships to enhance reach and revenue without heavy reliance on paid marketing.
I initially joined the team as a Marketing Manager and was moved quickly into the position of Head of Marketing. It was clear the Kindred product was scaling quickly and they needed a comprehensive marketing strategy to fuel that growth.
Solution:
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Created a scalable growth framework rooted in purpose-driven messaging
Sustainability was positioned not as a side note but as a unique selling point, embedded throughout marketing and partnership communications. This helped differentiate Kindred from competitors and attract value-aligned users and brands.
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High-impact strategic partnerships with Samsung, O2, and Xiaomi
These collaborations were designed not only to access larger customer bases, but also to build trust through association with major, established brands. This approach delivered scale, credibility, and new revenue channels without significant ad spend.
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Implemented a performance-focused digital marketing stack & team
With systems like HubSpot, reporting and lead nurturing became more efficient, supporting long-term growth without increasing complexity. A team was established to handle content creation, digital marketing, and lead generation across multiple markets. This enabled consistent execution and faster iteration.
Results
✅ Increased Monthly Active Users from 200k to 200 million in just 18 months.
✅ Partnerships drove a £2.8M GMV increase in four months.
✅ Sustainability efforts resulted in the planting of 1.5 million trees, strengthening brand reputation.
Increase in MAUs
Lets get to work
Lets talk about what you need, where I can help, and the next step in your journey.
