Step 2: Actionable Marketing Data
Actionable: The DataManager organizes your contact information for ACTION, then exports immediately to the Messages module for "at-your-fingertips" touches.
Immediate: Because the system is web-based, action can begin "on the road," supporting follow-up messages that are waiting for high-appeal prospects when they return home. Competitive edge!
Other features:
- Upload to DataManager from existing databases including Show's scanned attendee file.
- Supports targeted direct mail quantities as low as one!
- Supports time-phased drip campaigns for long-term follow-up.
- Creates a permanent, updatable marketing file. This year's High-Potentials (HP) are likely better leads than next year's catalog collectors!
Precise: This simplified illustration (right) of the DataManager filtering system shows how we target precisely, then interact on-demand with the web-based Messaging system.
